Which of the following would constitute the creation of an express warranty for goods?
A. a description of the goods
B. a commendation of the goods
C. prior experience with the goods
D. affirmation of the value of the goods
Answer: A
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The marketing manager of Zenith Corp. is interested in ranking clients on the basis of their profitability, and accesses a database that tells him about the frequency and size of each client's order along with the actual costs per order. This database is part of the ________ system.
A. financial information B. promotion management C. customer relationship management (CRM) D. sales information E. employee management
A clear message brings about effective communication because
a. it relaxes the listener. b. it is prepared for the selective listener. c. it eliminates the need for additional information or clarification. d. it eliminates the need for nonverbal communication.
Government regulations help balance negative externalities such as:
A. Drug testing at private businesses. B. Gender controls over alcohol purchases and consumption. C. No smoking rules enforced to mitigate the effects of second-hand smoke. D. Age restrictions for Social Security recipients.
Persistence is an important component of motivation.
Answer the following statement true (T) or false (F)