Savita's objective was to help audience members feel compelled to volunteer for the local domestic violence shelter. The general purpose of her speech was to
A. inform.
B. entertain.
C. inspire.
D. persuade.
D. persuade.
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The management asked Don, a PR practitioner at the organization, to conduct a survey to see how many team members read the organization's publications on a regular basis, and which news stories are read most often
What is this method of survey called? a) Article recall b) Content analysis c) Positive perception d) Pilot-test measurement
Even with different encoding necessary for different cultures, all messages from an organization should still embrace ________
A) multiculturalism B) core organizational values C) national pride D) cross-cultural communications E) individualism
What type of inductive reasoning occurs when two things are so closely related that the existence of one thing means that the other thing will happen?
a. reasoning by sign b. deductive reasoning c. reasoning by analogy d. generalization
Readers look at photos and graphics first
Indicate whether the statement is true or false