Discuss the process of market opportunity analysis
What will be an ideal response?
ANSWER: The target market strategy identifies the market segment or segments on which a firm should focus. This process begins with a market opportunity analysis (MOA)â€"the description and estimation of the size and sales potential of market segments that are of interest to the firm, and the assessment of key competitors in these market segments. After the firm describes the market segments, it may target one or more of them.
You might also like to view...
Relationships help us to combat loneliness and increase our feelings of belonging. When they are lacking, we are often left with a sense of which of the following?
A. delight B. doom C. being overwhelmed socially D. glee
Only the marketing department is responsible for executing the marketing functions for a company
Indicate whether the statement is true or false
____ decides how much inventory should be kept on hand by the business
A) Finance manager B) Operations/production manager C) Marketing manager D) Human resource manager
Heidi was part of a project team that retained their roles within the organization and was on loan to the project due to her technical expertise. In effect, she reported to two bosses, one in her functional area and also to the project manager
Heidi is operating within a(n) ________ organizational structure. Fill in the blanks with correct word