Explain how MPR is able to bridge the gap between a seller and prospective buyer
What will be an ideal response?
Conventional sales management emphasizes earning the personal trust of the buyer, identifying the buyer's needs, and offering solutions that help the buyer make a purchase decision. Consumers tend to resist efforts to gain their trust and learn their needs. MPR supports personal selling activities by initiating a relationship with consumers that sales people can continue. Media mentions and word-of-mouth are non-threatening means firms can use to raise consumers' awareness of their products and illustrate the ways these products can meet consumer needs.
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The popular music talent show, American Idol, has been generally acknowledged as the most profitable TV series in U.S. history, in terms of advertising and merchandising revenue
Major sponsors of the show include Coca-Cola, AT&T Wireless, and iTunes, among many others. Cups bearing the logo of Coca-Cola were a prominent prop found on the show's judges' tables. The show also urged viewers to vote for contestants using AT&T sms services. Contestants were routinely shown rehearsing for their performances with the help of Apple iPods. Which of the following advertising practices is apparent in this example? A) ambush advertising B) product placement C) angel dusting D) co-branding E) subliminal advertising
Which approach to aggregation has the goal of moving product differentiation as close to the pull phase of the supply chain as possible?
A) Information centralization B) Specialization C) Product substitution D) Postponement
Beth Roberts purchased a "new" car from Honest John's Car Lot six months ago. The sales agreement expressly described the vehicle as a new car, and all usual factory papers accompanied the sale. However, Beth discovered that the car actually was
acquired by Honest John's from another dealer who had used it as a demonstrator and loaned it to business friends on a regular basis. The car had more than 10,000 miles on it, a fact that had been concealed by turning back the odometer. Beth also discovered that Honest John's apparently had engaged in this practice before. Beth is suing for breach of contract. She is asking for compensatory damages equal to the difference between the new car price she paid and the average price the vehicle would have brought as a used car. In addition, she is asking for damages in the amount of $5,000. Honest John's attorney has told Beth that she will fight both claims and has advised Beth that the court will not award $5,000 as punitive damages for such a suit. What do you think?
The yield on a company's five-year bonds is 5%. The five year swap rate is 4.5% and the five-year Treasury rate is 4%. What would be closest to your best estimate of the five-year CDS spread
A. 200 basis points B. 150 basis points C. 100 basis points D. 50 basis points