A business could elect to pursue a large-segment strategy when ________
A) it wants to provide customized products
B) a market is segmented and marketing resources are limited
C) demographics are not distinctive
D) differences in customer needs are small
E) it wants to carve out a niche within a segment using a highly refined marketing effort directed at an overlooked group of customers
B
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Loud Larry is a popular talk show in which the host, Larry, likes to take a confrontational approach to interviewing his guests. Larry is a smoker. He invites Alice, a well-known anti-smoking advocate, to be on his show. During the course of the interview, Larry attempts to demonstrate the harmless effects of passive smoking by blowing smoke directly at Alice's face even after she resisted. Which of the following is most likely to be true if Alice decides to press charges against Larry?
A. Larry will not be liable for battery because he did not touch her body. B. Larry will be liable for defamation. C. Larry may be liable for battery. D. Larry may be liable for false imprisonment.
Rolex is a prestigious brand of watch that is sold as a luxury product. It has a reputation based on quality and attention to detail. When the company introduces new timepieces, it can count on an existing, well-established market for its new products due to:
A. stimulus generalization. B. stimulus discrimination. C. perceptual generalization. D. selective distortion.
The performance evaluation system
a. Should be linked to pay increases b. Should not be linked to pay increases c. Should be managed separate from the compensation system d. Has nothing to do with employee pay
In the lease-versus-buy decision, leasing is often preferable
A. because it has no effect on the firm's ability to borrow to make other investments. B. because a down payment is generally not required and there are no indirect interest costs. C. because lease obligations do not affect the firm's risk as seen by investors. D. because the lessee owns the property at the end of the lease term. E. because the lessee may have greater flexibility in abandoning the project in which the leased property is used than if the lessee bought and owned the asset.