Answer the following statement(s) true (T) or false (F)

1. One advantage of social media marketing is its ability to help with relationship building.
2. Social media is where brands compensate bloggers to post favorable content about that brand.
3. Twitter is based on the premise that a recommendation from a friend carries more weight than an ad.
4. By 2017, 74% of web traffic will come from video.
5. Social commerce will slow down considerably in the next 5 years.


1. True
2. False
3. False
4. True
5. False

Communication & Mass Media

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The six perspectives detailed in this chapter are ________, and ________

Fill in the blank(s) with correct word

Communication & Mass Media

The values and definition of traditional communication are not relevant to online communication and social media.

a. True b. False

Communication & Mass Media

Geography is only areas on a map.

Answer the following statement true (T) or false (F)

Communication & Mass Media

After you have given directions to your friend, you ask if he understood what you said. In asking, you are using the ________ function of language

a. personal b. heuristic c. inform d. regulatory

Communication & Mass Media