Which of the following is a possible danger when using a combining approach to target marketing?
A. Effective product marketing mix variables are not achieved.
B. Coordinating the different marketing mixes for the different segments is difficult.
C. Economies of scale may develop.
D. The target market may become larger over time.
E. Competitors may do a better job appealing to submarkets.
Answer: E
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?A ratio that measures the firm's ability to meet its annual interest obligations is known as the _____.
A. ?times-interest-earned (TIE) ratio B. degree of financial leverage (DFL)? C. ?debt/assets ratio D. ?capitalization interest rate E. ?current interest ratio
Shrewsbury Inc. reported the following results from last year's operations: Sales$7,200,000Variable expenses 5,400,000Contribution margin 1,800,000Fixed expenses 1,296,000Net operating income$504,000Average operating assets$4,000,000?At the beginning of this year, the company has a $800,000 investment opportunity with the following characteristics: Sales$2,480,000 Contribution margin ratio 40% of salesFixed expenses$868,000 ?The company's minimum required rate of return is 14%.?The residual income for this year's investment opportunity when considered alone is closest to:
A. $108,800 B. $124,000 C. $0 D. $12,000
To lead a meeting effectively, you should
a. follow the agenda b. begin the meeting on time c. state the objective at the beginning of the meeting d. all the above
In the context of foreign exchange rate, an appreciation is a loss in the value of a currency.
Answer the following statement true (T) or false (F)