Apply the following quote to a real life example. Remember to relate the example back to critical theory: “In advanced societies, however, culture has become synonymous with industry and hence subject to the rule of efficient production and standardization that is its hallmark. The relationship between mass culture and the individual is one akin to that of seller and buyer. However, “the customer is not king, as the culture industry would like to have us believe, not its subject but its object” (ibid.:99).”
What will be an ideal response?
The way that branding today has developed is akin to the theoretical argument Adorno presents. Adorno argued that although individuals are the object of the culture industry, and that the subject is king; the reality is that the culture industry knows that the king will not bite. Indeed, the everyday person is more interested in purchasing a perceived reality to achieve it more so than the real person behind the subject is interested in it. Why is this the case? Maybe because the brand itself is left to the sociological imagination instead of to empower or enhance a social role. The more people buy into a social phenomenon the less special it is and the strength of that power is lost over time. Branding only works as long as people are buying and when people are not buying they are not interested because maybe they already envision themselves as possessing it or as irrelevant.
You might also like to view...
Which of the following is true of low SES-families?
A) Mothers in SES families are more likely totalk to their infants than those in middle-SES families. B) Parents in low-SES families are less likely to experience interpersonal conflict than middle-SES families. C) Parents in low-SES families are more likely to work in blue-collar jobs than those in middle-SES families. D) Mothers in low-SES families are more likely to be depressed than those in high-SES families.
Research demonstrates a clear __________ association between _________ and the distribution of health disparities in the U.S. population. However, explaining how and why this relationship exists is complex.
A) positive; socioeconomic status B) negative; socioeconomic status C) spurious; gender D) positive; gender
Which of the following statements about the ways that marriage is changing is false?
A. Many couples now prefer shared breadwinning. B. Most people think that a single woman having a child outside of marriage is a bad thing for society. C. The division of household labor is now divided near equally. D. More women are working outside the home than a generation ago.
Identify a true statement about fatuous love.
A. This is the complete love, the love that most people desire and strive for. B. It is the love in which there is passion and commitment but no intimacy. C. When people feel highly aroused by someone whom they do not know and for whom they have no commitment, they experience this love. D. It is the kind of love that characterizes long-term friendships and some marriages in which the passion has died.