The key figures in calculating the lifetime value of a consumer or set of consumers are revenues, costs, and retention rates

Indicate whether the statement is true or false


TRUE

Business

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Which type of marketing, as defined by the service marketing triangle, includes recruiting, motivating and training?

What will be an ideal response?

Business

Quality is one of the criteria against which business buyers evaluate products and suppliers

Indicate whether the statement is true or false a. True b. False

Business

The MBIE measures _______________ items that evaluate a worker’s sense of inclusion in relations to the five work organization system levels

a. 12 b. 10 c. 15 d. 8

Business

A trademark lasts for:

a. 20 years after the application is filed. b. 70 years after the death of the creator. c. 10 years, but it can be renewed for an unlimited number of terms as long as it is used. d. as long as it is kept confidential.

Business