When Maria, the keynote speaker at a major business leaders' conference, arrived in the middle of the night at the Ritz-Carlton, she was exhausted and her suit was wrinkled from her 10-hour plane trip. The night clerk found someone to dry clean Maria's suit and have it ready for her morning presentation. She has been a loyal Ritz-Carlton customer ever since. In this example, Ritz-Carlton demonstrated the macro strategy of
A. global excellence.
B. operational excellence.
C. product excellence.
D. customer excellence.
E. promotional excellence.
Answer: D
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Which of the following statements about image is false?
A) Reinforcing or rejuvenating a current image that is consistent with the view of consumers is easier to accomplish than changing a well-established image that is not consistent with the image the company wants to project. B) It is relatively easy to change the image people hold about a given company. C) Any negative or bad press can quickly destroy an image that took years to build. D) The image being projected must accurately portray the firm and coincide with its goods and services.
What is the best cost accumulation procedure to use when many batches, each differing as to product specifications, are produced?
a. job-order b. process c. actual d. standard
Attractive opportunities for a particular firm are those that the firm has some chance of doing something about-given its resources and objectives.
Answer the following statement true (T) or false (F)
How did it come about that China, France, Russia, the United Kingdom and the United States are the five permanent members of the United Nations Security Council?
A) They were the primary victors in World War II. B) They are the nations with the largest populations. C) They are the economic leaders of the world. D) They are the nations with the largest military forces.