The major characteristic of a private brand is that
A. only retailers initiate and own the brand.
B. manufacturers are not identified on the product.
C. producers become involved with the marketing mix.
D. producers price the product.
E. wholesalers encourage producers to make the product available.
Answer: B
You might also like to view...
To qualify as "cash equivalents," the investment must be
a. readily convertible to a known amount of cash. b. convertible to cash within a one-year period of time. c. convertible to cash without a significant loss of value. d. convertible to cash within a five-year period of time.
HIPOs, or employees who are flexible, committed, and motivated stand for
a. High Potential b. Highly Industrious Personnel c. Highly Powerful d. Honorable Industrious Preeminent Organization
If a person wishes to join an existing partnership, all existing partners must agree to admit that person
Indicate whether the statement is true or false
McCoy Corporation manufactures a computer monitor. Shown below is McCoy's cost structure: Variable cost per monitorTotal fixed cost for the yearManufacturing cost$75.20$912,000 Selling and administrative$14.60$456,000 In its first year of operations, McCoy produced 100,000 monitors but only sold 95,000. McCoy's gross margin in this first year was $2,629,600. McCoy's contribution margin in this first year was $2,109,000. Under variable costing, what is McCoy's net operating income for its first year?
A. $741,000 B. $1,261,600 C. $2,173,600 D. $266,000