Which of the following statements regarding customer satisfaction is true?
A) Very satisfied customers usually switch back and forth with competitors' products.
B) Over 90 percent of dissatisfied customers lodge complaints.
C) Very satisfied customers often buy higher margin products and extra services.
D) Dissatisfied customers who complain cannot usually be retained.
E) Satisfied customers are very loyal and buy in relatively large amounts.
C
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Which of the following is a typical problem caused by global markets to managers responsible for marketing control?
A) Differences in market practices create communication problems. B) Intermediaries reduce the number of levels in the control system. C) Managers typically lose marketing control to the executives in global headquarters. D) The size of the area under a manager's control reduces significantly.
The bank reconciliation uncovered a transposition error in the books. This is an example of a
a. preventive control b. detective control c. corrective control d. none of the above
Which of the following component of job characteristics theory produces a sense of meaningfulness of the work?
A. skill identity B. task variety C. feedback D. task significance
What are the strengths and weaknesses of adaptive leadership?
What will be an ideal response?