With the marketing concept, managers:

a. identify niche audiences
b. find out what audience needs are unmet
c. begin with market research and follow research with product development
d. all of the above


d. all of the above

Communication & Mass Media

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The question of ______ and how it communicates often figures prominently in whether we perceive someone as caring and compassionate.

A. Time B. Space C. Body ornaments D. Paralanguage

Communication & Mass Media

Betty and Barney were attracted to one another although they did not appear to their friends to "go together

" Betty was not very good with money, but Barney kept his checkbook in immaculate order and always knew how much money they had available to spend. These two found an attraction based on _____. a. self-disclosure b. proximity c. complementarity d. compatibility

Communication & Mass Media

Most speakers notice a difference in their voices when they hear themselves on a recording. The voice on the recording seems to have a __________.

A. slower rate B. higher pitch C. higher volume D. faster rate

Communication & Mass Media

Which organizational pattern should Sally use for her informative speech explaining how to make a piƱata?

a. Time order b. Topic order c. Logical reasons order d. None of the choices are correct.

Communication & Mass Media