The ______ provides readers with a sense of how they should feel upon buying the product or using the service.

A. audience needs
B. benefits and features
C. call to action
D. tone of voice


D. tone of voice

Communication & Mass Media

You might also like to view...

Which of the following is not a source of self-generated topics?

A) your hobbies and pet peeves. B) subjects one needs to know. C) your perception of your listeners' likes and dislikes. D) people, places, and things you admire.

Communication & Mass Media

Diversity in the workforce is resulting from

a. the workforce growing at a slower rate and the number of young workers declining. b. women and minorities increasing in the workforce. c. the number of immigrants in the workforce increasing. d. all of these are true.

Communication & Mass Media

Anthony decided to conduct a speech on a campus proposal to build a new student union. He decided that a survey of his classmates would help him determine whether or not his classmates support the proposal. By doing this, he is conducting _____.

a. primary research b. secondary research c. local research d. personalized research

Communication & Mass Media

Describe some of the ways in which online communicators adapt to the restrictions of the online medium. How do they compensate with the lack of nonverbal cues?

What will be an ideal response?

Communication & Mass Media