How is a company that buys a block of advertising pages in a magazine to advertise its brand striving to eliminate noise, as it is defined in the communication model?
What will be an ideal response?
Noise is anything that interferes with effective communication. The rationale for the purchase of a block of advertising is that the reader will not be distracted with other ads, particularly those of the competition.
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José, the sales manager for a software development firm, is working on the problem of increasing sales by using the rational model of decision making. In the first step he identified the problem of his employees needing more training. In the second step he thought of alternative solutions; and in the third step he evaluated alternatives and selected a solution. José needs to _____ in the fourth and final step.
A. do more research to look at types of training B. select a contingency plan C. implement and evaluate the training program chosen D. determine how costly the solution will be E. set up a diversity and synergy training plan to increase the chances of success
Of the three groups of attitudes toward luxury, the largest group is "luxury is indulgence"; this view is held mainly by wealthy seniors citizens
Indicate whether the statement is true or false
Cross-tabulation with two variables is known as twice-tabulation
Indicate whether the statement is true or false
Which of the following statements is true of model F statistics?
A. Bivariate regression becomes multiple regression analysis when F statistics are used. B. Standardization using beta coefficient augments the effects of using different scales of measurement. C. Analysis of linear relationships between a dependent variable and multiple independent variables requires that F statistics be smaller than beta coefficients. D. An F statistic shows the change in the dependent variable for each unit change in the independent variable. E. A larger F statistic indicates that the regression model has more explained variance than error variance.