Pulling a product through a channel of distribution focuses promotion efforts on wholesalers and retailers to get them interested in a producer's marketing mix.

Answer the following statement true (T) or false (F)


False

Pulling means getting customers to ask intermediaries for the product. Most producers focus a significant amount of promotion on customers at the end of the channel. This helps to stimulate demand and pull the product through the channel of distribution.

Business

You might also like to view...

Upon review of Young's Garden Center statement of cash flows, the following was noted: Cash flows from operating activities $ 15,000 Cash flows from investing activities 80,000 Cash flows from financing activities (60,000) From this information, the most likely explanation is that Young's is

a. using cash from operations and selling long-term assets to pay back debt. b. using cash from operations and borrowing to purchase long-term assets. c. using its profits to expand growth. d. using cash from investors to provide for operations

Business

List and briefly describe the four roles brands can play as part of a brand portfolio

What will be an ideal response?

Business

Describe the processes of mediation and arbitration and the major difference between the two.

What will be an ideal response?

Business

If Gloria threw a rock that hit Merle, she is liable for an intentional tort of battery only if she intended to injure or harm Merle

a. True b. False Indicate whether the statement is true or false

Business