In contrast to tools such as advertising and sales promotion, personal selling is often a much more effective tool
A. in complex purchase situations.
B. in impulse buying situations.
C. for buyers that have thoroughly researched the product.
D. for routine purchase situations.
E. for buyers engaging in repeat purchases.
Answer: A
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Jack Stewart sells ski equipment to retailers. On a recent sales call, a large fly kept buzzing around the room and prevented his prospect from listening to the sales presentation. In terms of the communication process, the fly was an example of:
A. a caution signal. B. negative feedback. C. noise. D. an alternate communication channel. E. a disagreement signal.
Sarah filed a sexual harassment complaint against her supervisor. Afterward, she noticed that managers were treating her differently and putting increased pressure on her. Eventually, the situation became intolerable for Sarah and she voluntarily resigned from the organization. It is likely that Sarah experienced __________ for alleging sexual harassment.
A. disparate impact B. constructive discharge C. quid pro quo sexual harassment D. undue hardship E. harassment
A leader who encourages employees to participate in the management process is a(n):
a. noble leader. b. autocratic leader. c. democratic leader. d. laissez-faire leader.
Which of the following is not an advantage of a CD as a cash management alternative?
A) CDs have fixed interest rates, which are beneficial if interest rates drop. B) CDs offer a wide selection of maturities. C) CDs are insured. D) CDs offer liquidity. E) CDs are convenient to purchase.