In what ways can an industrial classification system be used by business marketers to analyze target markets?
What will be an ideal response?
Business marketers have a considerable amount of information available for use in planning marketing strategies. Much of this information is based on an industrial classification system, which categorizes businesses into major industry groups, industry subgroups, and detailed industry categories. The North American Industry Classification System (NAICS) is used by the United States, Canada, and Mexico. It provides marketers with information needed to identify business customer groups. Marketers can best utilize this data in conjunction with other information. After identifying target industries, a marketer can obtain the names and locations of potential customers by using government and commercial data sources.
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Answer the following statements true (T) or false (F)
The American Accounting Association was originally called the American Society of Certified Public Accountants.
The ________ method of computing uncollectible accounts uses income statement relationships to estimate bad debts and is based on the idea that a given percent of a company's credit sales for a period are uncollectible.
What will be an ideal response?
Which of the following is the reason why developing countries in Asia constitute a highly
sought-after market for many consumer goods companies? A) Market segmentation is easier in Asia as they have a large diverse population. B) The manufacturing costs in many Asian countries are very small. C) Asian developing countries have a large growing middle class. D) The average age of the consumer in Asia is greater than 50.
The execution or accomplishment of a project to fulfill customer requirements in accordance with the project scope best defines
A) performance. B) task. C) objective. D) activity.