Briefly explain the setup of a basic experimental design.
What will be an ideal response?
The researcher changes just one variable and tests two different messages
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Alexander Korda's problem with making his movies — those he produced and directed — was that
a. he was not a very creative director b. he moved from country to country too often c. he let too many different people direct his movies d. he had tastes which were much too rarefied
The campaign that focused on partnering with WildlifeDirect to focus on raising the awareness of the decline in elephants with Amarula was innovate in their approach. What did the company do?
A. They created a global crowdfunding campaign to raise funds for elephant sanctuaries. B. They create a local crowdsourcing campaign to generate ideas for future partnerships and messages for this crisis. C. They partnered with influencers to document their journey in Kenya to raise awareness about the issue. D. They created a gala supporting the initiative and livestreamed it for the world to see.
Sarah observes that she usually keeps her theater group happy and that her friend Maureen offers the group encouragement. The patterns of communication observed by Sarah would be described as _____ roles
a. task b. social c. individual d. flexible
In the context of closing techniques, a(n) ________ limits an interviewee's choices, then shows that the solution advocated by the interviewer has the most advantages and the fewest disadvantages.
A. summary close B. either-or close C. price close D. sense of urgency close