What does the conversion rate of a web site measure? Give an example of “taking action” on an e-commerce site. What would be an example of taking action on a college admissions web site? Many students who are seeking employment will post their rŽsumŽs on their personal web sites. What would be an example of taking action in this case?
What will be an ideal response?
Conversion rate is the percentage of visitors at a web site who decide to take action. An example of “taking action” on an e-commerce site would be making a purchase. An example of taking action on a college admissions site would be filling out a form requesting further information or a campus visit.
Most students who post their resumes hope that potential employers will contact them for an interview – the desired action is that a potential employer will follow up with the student via the contact information posted on the student’s web site.
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