__________is a thorough, systematic, periodic evaluation of the objectives, strategies, structure, and performance of the marketing organization
Fill in the blanks with correct word.
ANSWER: Marketing audit
Perhaps the broadest control device available to marketing managers is the marketing auditâ€"a thorough, systematic, periodic evaluation of the objectives, strategies, structure, and performance of the marketing organization. A marketing audit helps management allocate marketing resources efficiently.
You might also like to view...
Ford knows that to reach its target markets three kinds of marketing channels may be used. What are these three marketing channels and how might Ford use each of them?
What will be an ideal response?
One common characteristic shared by both the Roth IRA and traditional IRA is that both
A) have contribution limits. B) require that disbursements begin at age 70 1/2. C) cease contributions at age 70 1/2. D) have identical tax advantages.
The purpose of measuring turnover costs is to build a case to present to stockholders.
Answer the following statement true (T) or false (F)
Which of the following statements is a characteristic of an effective control system?
A. It should indicate the ability a company has to pay its current liabilities. B. It should indicate cause-and-effect relationships. C. It should not be the responsibility of one individual. D. It should not be quantifiable.