Melinda, in a bid to impress her audience, wore jangling jewelry when interviewing a wealthy businessman on a live TV show. The act backfired miserably as her choice of jewelry became the epitome of ridicule on social media. What strategy of appearing before a video camera should Melinda have used in this scenario?

a. Dress for video success
b. Tone down gestures
c. Monitor facial expressions
d. Keep it short


Ans: a. Dress for video success

Communication & Mass Media

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As the speaker, how do you benefit from conducting a thorough question-answer period?

What will be an ideal response?

Communication & Mass Media

If you were trying to predict who would be in the “demanding” versus “withdrawing” position during a conflict episode, which piece of information would be most helpful?

A. knowing which person was seeking compliance or change B. being able to identify who was a man and who was a woman C. knowing the stage of the relationship the couple was in D. knowing the age of each of the participants

Communication & Mass Media

According to the diffusion of innovations theory, the adoption of new technologies _______________. According to the diffusion of innovations theory, the adoption of new technologies _______________

Communication & Mass Media

Which of the following was not one of the definitional types discussed in Chapter 1:

a. Institutionalized definitions b. Functional definitions c. Legal definitions d. Personal definitions e. Biological/medical definitions

Communication & Mass Media