You work for a travel agency. Business has been slow, and you want to suggest some promotions targeted to specific market segments. What three demographic segmentation variables would you recommend using?
What will be an ideal response?
Students' answers will vary. Their answers must identify specific demographic-based segments. Most students will list age, gender, income and social class, race and ethnicity, and stage of family cycle.
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What options are available to a firm that has a product in the decline stage of the product life cycle? Briefly discuss each option
What will be an ideal response?
Costs that are incurred to preclude defects and improper processing are:
a. prevention costs b. detection costs c. appraisal costs d. failure costs
If management wants to maximize its stock price, and if it believes that the dividend irrelevance theory is correct, then it must adhere to the residual distribution policy.
Answer the following statement true (T) or false (F)
The St. Augustine Corporation originally budgeted for $360,000 of fixed overhead. Production was budgeted to be 12,000 units. The standard hours for production were 5 hours per unit. The variable overhead rate was $3 per hour. Actual fixed overhead was $360,000 and actual variable overhead was $170,000. Actual production was 11,700 units. Compute the factory overhead controllable variance
A) 9,000F B) 9,000U C) 5,500F D) 5,500U