In an effort to differentiate its offerings from its competitors, Pegasus Computers decided to add an extra USB port in all its laptops besides providing a free pair of Delphi power bass headphones with every Pegasus laptop. Although the additional features increased the price of the laptops by $500, Pegasus was confident that the strategy would help boost demand for its laptops substantially. This is an example of ________.
A) good-value pricing
B) markup pricing
C) break-even pricing
D) value-added pricing
E) cost-based pricing
D
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When determining the number of channel members to use at each level, three strategies are available: intensive, exclusive, and ________ distribution
A) multiple B) selective C) international D) direct E) extensive
Describe the six major categories of hardware, and provide an example of each.
What will be an ideal response?
______________ responsibilities are those responsibilities in which society does not have a clear message to present to businesses as to what their course of action should be.
a. Entrenched b. Endured c. Socially balanced d. Discretionary
Activities that are involved in producing a company's products and services and how these activities are linked together are often referred to as
A. organization design. B. value chains. C. logistics. D. supply chains. E. operations management.