When a company uses a(n) ________, it is using its own advertising staff to provide the advertising services needed by the company.

A. promotion department
B. in-house agency
C. intra-firm agency
D. full-service agency
E. limited-service agency


Answer: B

Business

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A firm may use its accounts receivable as collateral for a loan from a bank or other financial institution. Which of the following is/are true?

a. The firm physically maintains control of the accounts receivable, collects cash from customers, and repays the loan. b. If the firm fails to repay the loan, the lender can claim the receivables. c. If the firm has used its accounts receivable as collateral for a loan, the firm will continue to show those receivables as an asset (and there will also be a loan payable liability). d. The firm should disclose the lending arrangement in its financial reports. e. all of the above

Business

After Net Income or Loss is entered on the work sheet, the debit column total must equal the credit column total for the Balance Sheet pair of columns

Indicate whether the statement is true or false

Business

The resource-based view of organizations suggests that a resource is more valuable when it is

A. substitutable. B. expensive. C. simple. D. complex. E. inimitable.

Business

The researcher need to justify the choice of research tools proposed and highlight the strengths and weaknesses.

a) True b) False

Business