The Federal Trade Commission (FTC) takes the position that
A. consumers recognize puffery and don't believe it.
B. consumers cannot distinguish between factual information and puffery.
C. puffery is illegal under the Wheeler-Lea Act.
D. puffery has a detrimental effect on consumers' purchase decisions.
E. consumers believe in puffery.
Answer: A
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Which of the following observations is true regarding a customer-oriented organization?
A) Marketing in these organizations translate benefits into products and services. B) These organizations create needs for customers. C) These organizations spend more on R&D than marketing. D) These organizations spend heavily on research till the product is finely honed.
The management team of a new venture:
A. can expect to draw a large salary. B. should be employed elsewhere to assure adequate income. C. is encouraged to operate the business as a sideline. D. must operate the business full time.
The journal entry to record the declaration of dividends on common stock includes a debit to either Dividends or Retained Earnings and a credit to Common Dividend Payable.
Answer the following statement true (T) or false (F)
All of the following are recommended ways to stop incivility except:
A. Proactively managing the climate of the organization B. not rewarding the behavior by acknowledging it in anyway C. Punishing those who engage in uncivil behaviors D. Implementing a zero-tolerance policy