A software company was on the lookout for fresh talent and started offering internships to college students. Before beginning its internship drive, taking which step would best serve the company's purpose, and why?
a. Distribute well-designed and attractive t-shirts that feature the name and logo of the company prominently; this would increase the visibility of the company among the student community.
b. Air primetime advertisements on television that target students and their families; this would help capture the imagination of the students, and gain the trust of their parents.
c. Distribute the company newsletter in various campuses; this would help sell the idea that the company is a thoroughly professional enterprise.
d. Send direct mail packages to the homes of the students explaining the company and its products; this would make the company an attractive prospect for students.
A
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