Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races are referred to as ________ marketing programs.
A. multicultural
B. panethnic
C. regional
D. cross-cultural
E. generational
Answer: A
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Opinion leaders are also referred to as ________
A) influentials B) lower uppers C) innovators D) lagging adopters E) surrogate consumers
Xavier and Yolonda have original investments of $50,000 and $100,000 respectively in a partnership. The articles of partnership include the following provisions regarding the division of net income: interest on original investment at 10%, salary allowances of $27,000 and $18,000 respectively, and the remainder equally. How much of the net income of $40,000 is allocated to Xavier?
A) $20,000 B) $22,000 C) $32,000 D) $0
A ________ can be used to create positive word of mouth, help customers form a community, and develop long-term relationships between customers and the company.
A. full-page ad in selected newspapers B. corporate blog C. faxed newsletter D. Super Bowl ad E. public relations campaign
Auditors may be held liable to both their clients and third parties under common law.a. What must a client prove to recover its losses from the auditors under common law? b. In a court that adheres to the precedent set by the Ultramares v. Touche case, what must an ordinary third party prove to recover losses from the auditors under common law?
What will be an ideal response?