All of the following are characteristics or advantages of expeditionary marketing except that it

a. maximizes the odds that the product delivered to the market meets the customers' needs.
b. speeds time to market.
c. allows company to learn quickly and modify product offerings based on marketplace experience.
d. exists in an internal environment that fosters an innovative climate.
e. improves the overall "hit" rate of success with a given new product idea.


E

Business

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