Advertising is paid, impersonal mass communication from an identified sponsor to persuade or influence a targeted audience
Indicate whether the statement is true or false
TRUE
Explanation: Advertising is one of the promotional tools designed to communicate with potential customers. It is a mass communication technique where brand awareness is critical in identifying the company that has produced the product as well as associating the product with that brand. The purpose of advertising is to persuade or influence the potential customers who have been identified as the target audience.
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The developers of proprietary software make the source code of their software public.
Answer the following statement true (T) or false (F)
How may an employee embezzle funds by issuing an unauthorized sales credit memo if the appropriate segregation of functions and authorization controls were not in place?
What are the external circumstances that influence communication referred to?
A) Interaction model B) Feedback C) Semantic barriers D) Context E) Language barriers
________ is the degree to which a customer will select a particular brand when a purchase from the product category is being considered
A) Customer satisfaction B) Product championship C) Customer lifetime value D) Customer loyalty E) Customer perceived value