A weekly magazineaccepted payment to publish a feature story that was prepared by an organization's PR staff. What is this type of advertising influence called?

a. Sponsored content
b. Earned content
c. Sensationalized data
d. Validated information


A

Communication & Mass Media

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He was the first printer in the new world to publish something that looked like a newspaper:

a. Isaiah Thomas b. James Franklin c. Benjamin Harris d. Benjamin Franklin e.Peter Zenger

Communication & Mass Media

In a survey of college students, researchers determined that more than ________ of the statements made in a week involved some form of deception.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Gary is creating an attention-getter and needs to point to a

remarkable situation or problem. In this case Gary should use __________ for his attention-getter. Fill in the blanks with correct word

Communication & Mass Media

Which of the following is not good advice when layering sound?

a. position sounds to create relationships of space and distance b. maintain a uniform loudness for all elements to avoid erratic perspectives c. maintain spectral balance so that the aural space is properly weighted d. vary sonic elements such as pitch, rhythm, timbre, and envelope to avoid masking or unintelligibility

Communication & Mass Media