A weekly magazineaccepted payment to publish a feature story that was prepared by an organization's PR staff. What is this type of advertising influence called?
a. Sponsored content
b. Earned content
c. Sensationalized data
d. Validated information
A
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In a survey of college students, researchers determined that more than ________ of the statements made in a week involved some form of deception.
Fill in the blank(s) with the appropriate word(s).
Gary is creating an attention-getter and needs to point to a
remarkable situation or problem. In this case Gary should use __________ for his attention-getter. Fill in the blanks with correct word
Which of the following is not good advice when layering sound?
a. position sounds to create relationships of space and distance b. maintain a uniform loudness for all elements to avoid erratic perspectives c. maintain spectral balance so that the aural space is properly weighted d. vary sonic elements such as pitch, rhythm, timbre, and envelope to avoid masking or unintelligibility
He was the first printer in the new world to publish something that looked like a newspaper:
a. Isaiah Thomas b. James Franklin c. Benjamin Harris d. Benjamin Franklin e.Peter Zenger