Describe several characteristics of Generation Y and Generation X that are important to marketers
What will be an ideal response?
Generation Y, also known as Millennials or Echo Boomers, consists of people born between 1979 and 1994. They are the first generation to grow up with the Internet, and their comfort with technology is reflected in their media choices. They are opting for streaming video rather than watching television and are heavy users of smartphones, tablets, and social media. Millennials are very racially diverse and only 26 percent are married. They are less likely to identify themselves as belonging to a political party or a religion. Members of Generation X are older than Millennials, born between the years of 1965 and 1978. Gen Xers are value-oriented and in the process of settling down, focusing on having stable families and homes rather than material success.
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Debt & Loan Collection Agency calls Ethel several times a day, and some¬times in the middle of the night, about an overdue bill that a Furniture4U store turned over to Debt & Loan for collection. This is a violation of
a. no federal law. b. the Fair and Accurate Credit Transactions Act. c. the Fair Debt Collection Practices Act. d. the Truth-in-Lending Act.
Regarding human resources, a good marketing manager knows that
A. it is the marketing manager's job to explain a new marketing strategy and what needs to happen and and why. B. all the people affected by a new marketing strategy are under the marketing manager's direct control. C. there are no human resource challenges involved in the decision to drop a product, a channel of distribution, or a customer. D. sometimes training must be sacrificed in order to meet objectives for rapid growth. E. All these answers are correct.
The supply chain includes
A. producers, wholesalers, and retailers. B. suppliers, producers, intermediaries, and customers. C. suppliers and suppliers' suppliers. D. all entities that facilitate product distribution. E. buyers, sellers, marketing intermediaries, and agents.
Donald, Anne, and Todd have the following capital balances; $40,000, $50,000 and $30,000 respectively. The partners share profits and losses 20%, 40%, and 40% respectively.Anne retires and is paid $80,000 based on the terms of the original partnership agreement. If the bonus method is used, what is the capital of the remaining partners?
A. Donald, $30,000; Todd, $10,000 B. Donald, $40,000; Todd, $30,000 C. Donald, $24,000; Todd, $18,000 D. Donald, $50,000; Todd, $50,000 E. Donald, $70,000; Todd, $40,000