In the context of labor union mergers, distinguish between an amalgamation and absorption.
What will be an ideal response?
Union mergers take two basic forms. An amalgamation involves two or more unions, normally of roughly equal size, forming a new union. An absorption involves the merging of one union into a considerably larger one.
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Explain, with examples, the four characteristics of services that a company must consider when designing marketing programs
What will be an ideal response?
Careful planning, measurement and feedback can often achieve ______ change.
a. reactive b. proactive c. incremental d. discontinuous
Which of the following is an example of the exchange marketing function?
A) Rachel collects customer data in order to identify the most profitable customer relationships. B) Ziv arranges financing terms for his company's business customers. C) Kelly supervises the processing and packaging of products before they leave her company's factory. D) Gus sets the price points for various items in his company's product line. E) Allison delivers her company's products to its customers.
Should Kodak compete with Fuji through slashing the price of its films?
What will be an ideal response?