While MPR typically serves the marketing function of an organization, what other two internal constituencies of an organization does MPR serve?

Question

What will be an ideal response?

Answer 1

MPR is the application of public relations techniques to marketing. However, MPR can be useful to organizations in other ways. Human resource departments, which primarily are responsible for recruiting and retaining employees, managing employee benefits and training employees, apply MPR to the area of communication known as employee relations. Human resource communication covers a wide range of information, including policies and procedures, and deals with such issues as employee recognition, job satisfaction, and productivity. Employee relations depends on different types of internally controlled channels to connect with employees, from newsletters, e-mail messages, informational postings, meetings, seminars and other group interactions. Recruitment is the function that directly intersects with marketing, since organizational image comes into play when a firm is trying to attract prospective employees. A company's public image, acknowledged as important to its marketing efforts, is equally important to its recruitment efforts.

Investor relations is a second function where MPR is indispensable to a company. Publicly traded companies rely on the positive opinion of its shareholders to maintain demand for its stock and to keep the stock price strong. This opinion is in large part fostered by media and corporate analysts who monitor and share impressions about a company's financial performance. The news these analysts share has a material impact upon the business and its stakeholders. A company needs to use these analysts and the intermediaries they report to convey information to the investing public quickly, so that investors can make informed decisions.