A marketer for a hydrating sports drink asks customers to post pictures of themselves at sporting events using the product. By encouraging customers to post their pictures on Instagram and Facebook, the marketer is using ________ ________ as a way to help brand the product.
Fill in the blank(s) with the appropriate word(s).
social media
Marketing professionals who understand the impact social media can have on building their brands and connecting directly with their audience will be positioned for success.
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The process of scrubbing raw data to remove extraneous data and other noise in order to increase its usefulness is known as extract, transform and load.
Answer the following statement true (T) or false (F)
Which of the following is NOT one of the things consumers and public officials are demanding with regard to sustainability issues in logistics management?
a. more transparency b. more accountability c. logistics strategies to conserve resources d. less emphasis on sustainability
When managers motivate employees with compensation and job opportunity, they are utilizing which of the following managerial functions?
A. Synergizing B. Controlling C. Leading D. Planning E. Organizing
The XYZ Company has a choice between two warehouses. A lease at location A costs $1000 per month with a payment of $2000 up front to guarantee the 3 year lease
Location B would cost $1200 per month and would be leased from month to month. The anticipated revenue in either location is $1500 per month. The estimated rate of return is 10% per year. Using net present value, determine which location would be the better choice. What will be an ideal response?