One of the major weaknesses of the Elaboration Likelihood Model (ELM) is that it:
a. none of these choices
b. Is too oriented toward micro-level effects
c. Looks at cognition
d. Focuses attention on individuals in the mass communication process
b
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Which is an example of emotional communication?
a. crying while expressing sadness b. nervousness that leads to stuttering c. describing a happy memory d. excitement about an upcoming date
Mass media organizations use codes of ethics to determine how practitioners should go about their work
Indicate whether this statement is true or false.
Members of Keisha's book club are expected to read the chosen book before they attend a
meeting. According to the group's bylaws, after neglecting to read the book two times, members will be asked to leave the club. This standard of expected behavior is a(n) A. norm. B. rule. C. implicit standard. D. reinforcement phase.
Because of the rapid development of the Internet and database resources, the more traditional holdings of libraries have lost their usefulness as sources of supporting material
Indicate whether the statement is true or false