Define self-concept. Choose a product (i.e., a good, service, or idea), and use that product to illustrate how a marketer would apply the idea of self-concept to market the product.
What will be an ideal response?
Self-concept is how an individual perceives himself or herself in terms of attitudes, perceptions, beliefs, and self-evaluations. Through self-concepts, consumers define their identity, which in turn provides for consistent behavior. Self-concept is a combination of the ideal self-image and the real self-image.
For any product chosen, the marketer would promote the product as a match to real self-image or a support for attaining the ideal self-image. The concept of self is important to marketers because it helps explain the relationship between individuals' perceptions of themselves and their consumer behavior as expressed through their personalities. For examples, marketers of deodorant develop promotional ads linking use of the product with success and popularity.
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Indicate whether the statement is true or false
When the audience considers performance levels, what do they look for?
A) Endorsements from experts B) Evidence you can get the job done C) Education and special training in the field D) An understanding of what is important to them E) Confidence
The word group After we tallied the survey results and identified the primary causes of employee dissatisfaction contains ______. ?
A) ?one independent clause B) ?one dependent clause C) one independent clause and one dependent clause D) ?two independent clauses
Francesca is building her founding team. She knows that fundraising will be important over the next year and thus is looking for someone with strong fundraising skills. She hopes to be financially self-sufficient at the end of the year. Later, she hopes to be able to build a strong sales, marketing, and operations teams with representation across the nation. What strategy should Francesca use in building her team?
What will be an ideal response?