If technologies need to be changed often to suit consumer needs, the decisions should be centralized.
Answer the following statement true (T) or false (F)
False
If technologies need to be changed or altered to suit the needs of various consumers, it follows that decisions would be more decentralized and the rules and procedures the organization relies on would need to be more flexible.
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________ technologies are still under development, and managers might not want to invest in them until they have been developed more fully.
A. Large-batch B. Base C. Emerging D. Key E. Pacing
Janie thinks that Kleenex is the best brand of facial tissue on the market and refuses to buy any other brand. For Janie, Kleenex has established a competitive advantage over the competing products.
Answer the following statement true (T) or false (F)
A marketer with an integrated marketing communications (IMC) perspective is likely to link high relative ad expenditures with premium prices, and low relative ad expenditures with low prices.
Answer the following statement true (T) or false (F)
Which of the following would be most difficult to assess?
A. the liquidity position of a firm B. market share growth C. the efficiency with which a firm utilizes its assets D. the legitimacy and reputation of a firm