A principal is always directly responsible for an agent's misrepresentation made within the scope of the agent's authority
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Shondra owns a carpet-cleaning firm. If her objective is to produce immediate sales of her services, her firm's promotion mix should probably stress
A. advertising and sales promotion. B. advertising and personal selling. C. advertising and public relations. D. sales promotion and personal selling. E. sales promotion and public relations.
Principal components analysis is appropriate when the primary concern is to identify the underlying dimensions and the common variance is of interest
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You are developing a program logic model for an e-learning curriculum to be used by new call center agents as part of their orientation program. You are using five categories in the program logic model – resources, activities, outputs, outcomes, and impact. Please indicate the most appropriate category for each of the following items.
a. # of call center agents registered for e-learning courses: ______ b. Call center agents’ successful use of techniques learned from e-learning courses: ______ c. Callers’ satisfaction levels: ______
Public relations professionals are good at understanding the changing dynamics of the media marketplace and earned media like social media
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