Primary research includes sources such as magazine, public websites, books and other reports
Indicate whether the statement is true or false.
Answer: FALSE
Explanation: Research done previously for another purpose is considered secondary research; sources for such research information include magazines, newspapers, public websites, books, and other reports. In contrast, primary research involves the collection of new data through surveys, interviews, and other techniques.
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Benetton's striking print and outdoor advantage campaigns keyed to the "United Colors of Benetton" generated both controversy and widespread media attention
Indicate whether the statement is true or false
________ consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
A) Differentiation B) Positioning C) Market targeting D) Market segmentation E) Mass marketing
When a wholesaler or retailer develops a brand name and has the manufacturer place that name on the product, what is that product name called?
A) National brand B) Private brand C) Luxury brand D) Licensed brand E) Manufacturer brand
An addition to employee compensation whereby the corporation provides a right to purchase stock at a set price is called
A. treasury stock. B. a stock option. C. the conversion privilege. D. a call option.