Carol sells a downloadable product that uses bar codes to conduct comparison shopping. Carol’s product is an example of:
a. a tangible revenue model
b. an intangible sale
c. a data revenue model
d. a licensing revenue model
b. an intangible sale
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Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?
A) Select distributors; don't let them select you. B) Look for distributors capable of developing markets. C) Treat local distributors as long-term partners. D) Maintain control over marketing strategy from day one. E) All of the above are appropriate guidelines.
________ pricing involves raising prices incrementally to the point where the best combination of volume and margin is achieved during the mature stage of the product life-cycle
A) Low-cost-leader B) Penetration C) Harvest D) Reduce-focus E) Skim
The objective of causal research is discovery of ideas and insights
Indicate whether the statement is true or false
Cosmo has just made his dream come true of buying the property that his restaurant occupies. His excitement is short lived, however. He now realizes that he needs to come up with the extra money for the mortgage. Cosmo decides to rent out the storefront next to the restaurant for added income. After acquiring the property, Cosmo shifted his focus onto which aspect of goal-setting theory?
A. direct effects B. absolute effects C. indirect effects D. unintended effects