Equivocal messages are not susceptible to varying interpretations

Indicate whether this statement is true or false.


Answer: F

Communication & Mass Media

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When Anna’s mother tells her she cannot have a particular toy, Anna starts kicking, screaming, and crying in the toy store to get what she wants. Anna is attempting to achieve her goals through ______.

a. indirect application of power b. direct and virtual use of power c. hidden use of power d. direct application of power

Communication & Mass Media

The goals and mission of the Ad Council are

a. To make measurable differences in society b.To find and pay good talent to work with media c. To foster a climate of suspicion about vague and misleading claims d. To facilitate messaging in third world media to assist children

Communication & Mass Media

When we say, "Stop by and see me sometime," but really mean "Call me to see if it's convenient before you come," we are using:

A. paralanguage. B. metamessage. C. imitative language. D. ritual language.

Communication & Mass Media

A type of instance which is always brief and usually factual is a(n) _______________

Fill in the blank(s) with correct word

Communication & Mass Media