Assume you have decided to purchase a new automobile. Describe your internal information search. Then name the two types of external information sources. For each source, give two specific examples of information sources you might use.
What will be an ideal response?
An internal information search is the process of recalling past information stored in memory. This stored information would come from previous experience with automobiles. By searching your memory, you could remember good and bad features--such as gas mileage, style, reliability, etc.--you have experienced.
MARKETING-CONTROLLED information sources could include mass-media advertising (radio, television, newspaper, or direct-mail); sales promotion (e.g., rebates); salespeople at dealerships; and finally, product characteristics like warranties.
NONMARKETING-CONTROLLED information sources could include personal experience, personal sources (family, friends, acquaintances, and coworkers); and public sources (Consumer Reports or other consumer-rating organizations).
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In active- and passive-voice sentences, the person or thing receiving the action is called the __________
a. author b. action c. actor d. receiver
Which of the following statements regarding scarce resources is true?
a. Selling a single product can create market saturation or company stagnation. b. Determining the best use for a scarce resource requires management to identify company objectives. c. Raw material and machine hours are both examples of scarce resources. d. All of the above statements are true.
An area can be understored with regard to one type of good or service and overstored with regard to another type of good or service
Indicate whether the statement is true or false
The Resource Conservation and Recovery Act's manifest program refers to the ________
A) filtering of water that is manifestly unclean B) installation of smokestack scrubbers to reduce emissions C) regulations for the proper transportation and disposal of hazardous wastes D) Environmental Protection Agency's program of auctioning sulfur dioxide emission allowances