Why are many companies transitioning to omnichannel distribution operations?
What will be an ideal response?
ANSWER: Many companies are transitioning to omnichannel distribution operations that support their multichannel retail operations and unify their retail interfaces. With omnichannel operations, every customer receives equally efficient service. Retailers like The Gap and Burberry have been quick to embrace omnichannel distribution. Today, these companies allow customers to reserve items online for pickup at nearby stores, offer a Web-based find-in-store feature that displays real-time stock information and prevents unnecessary trips to the store, and provide in-store computer terminals that customers can use to search company Web sites for products that local stores may not carry.
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What will be an ideal response?
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