When compared with mall-intercept interviews, in-house interviews:
A. are conducted in environments that are unfamiliar to respondents.
B. are person-administered surveys.
C. are less convenient for researchers.
D. are face-to-face interviews.
E. are less expensive.
Answer: C
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Which of the following is a hi-tech method by which thieves capture personal or account information from a credit card, driver's license, or even a passport?
a. Surfing b. Skimming c. Clawbacks d. Phishing
In this scenario, which of the following is representative of competitive marketing intelligence?
A) formulating a research plan B) collecting data about competitors C) sending mail questionnaires to focus groups D) creating competitive advantage E) consolidating core competencies
Railroads are best for carrying coal, iron ore, grain, and lumber over long distances
Indicate whether the statement is true or false
During a situation analysis, a marketing researcher should
A. talk with competitors facing similar problems. B. begin to talk informally to as many customers as possible. C. collect primary data. D. study what information is already available. E. All these answers are correct.