If you've been asked to speak at the funeral of a dear friend and
decide to use the opportunity to criticize the funeral industry and
its high costs, you have failed to ask and appropriately answer
the following question about the occasion:
a. Why is the audience assembled?
b. Why are you speaking on this occasion?
c. What does the audience expect for this occasion?
d. What is the time limit for the presentation?
e. What will enhance my credibility?
c
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