There is a sweet spot between (1) What your audience needs and wants to hear and (2) The content your organization has and wants to communicate. Focus on that sweet spot, and you can create a win-win scenario where your serve both the key audience and your organization

Indicate whether the statement is true or false


True .

Communication & Mass Media

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Which scenario illustrates the strategic nature of interpersonal communication?

a. Dionne is deciding whether to give Carlos her number. b. Terrance is contemplating whether to tell Lisa why his last relationship ended. c. Marissa is thinking about why she and her roommate argue so much. d. Sylvio is considering whether to ask Megan out.

Communication & Mass Media

Microcultural group members generally practice ______.

a. exogamy b. polygamy c. polygyny d. endogamy

Communication & Mass Media

In 1999 the FCC adopted a new procedure for awarding broadcast licenses when two or more qualified applicants are vying for the same commercial frequency. That procedure is

a. a diversification test b. a qualitative proceeding c. an auction d. a comparative proceeding

Communication & Mass Media

You are preparing a speech about the health effects of marijuana use. You have found the following four sources discussing this subject. Which of them is the most credible source of information on the topic?

A. the results of a study about marijuana and health published in a scholarly public health journal B. a story from a national news magazine that gives examples of how marijuana use affected several people C. a blog written under a pseudonym giving a personal account of how marijuana has impacted an individual's health D. a video of a cable news network story that summarizes the results of several studies of marijuana and health

Communication & Mass Media