The social commerce approach characteristic of authenticity is best defined by which of the following?

a. Acknowledge opinions that were invited, incentivized, or facilitated by the brand.
b. Enable consumers to rate the value of opinions offered on the site.
c. Make it easy for users to share reviews on blogs and social networking platforms.
d. Accepting organic word-of-mouth, whether positive or negative.
e. Encourage consumers to contribute posts.


d. Accepting organic word-of-mouth, whether positive or negative.

Business

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The composite unit in DEA

a. pricing strategies. b. reservation policies. c. short-term supply decisions. d. All of these are correct.

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Which of the following is most valuable to a taxpayer for the tax savings it provides?

a. $200 charitable contribution b. $200 dependent care credit c. $200 unreimbursed medical expense d. $200 employee business expense

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