Qualitative researchers usually seek and as the guiding purpose of their research

a. exploration and causal explanations
b. causal explanations and functional explanations
c. description and understanding
d. description and causal explanations


Answer c

Communication & Mass Media

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This area of research helped to re-establish communication studies as a legitimate area of intellectual inquiry

A. Elocution B. Cultural studies C. Social science D. Critical inquiry

Communication & Mass Media

A facilitator is leading a predetermined discussion about the image of the candidate running for Mayor. The group participating in the discussion consists of 10 people from within the community. What type of primary research is being conducted?

A) survey B) focus group C) one-on-one interview D) observation E) experiment

Communication & Mass Media

The United States scores relatively high on the PDI

Indicate whether the statement is true or false

Communication & Mass Media

When researchers observe subjects in everyday, real-life situations, they are doing so in a _____ setting

a. social scientific b. naturalistic c. behavioristic d. interpretive

Communication & Mass Media