Product placement:
A) emphasizes consumers passing along information about a product to other consumers
B) is designed to obtain instant results while using limited resources
C) is the planned insertion of a brand or product into a movie, television show, or some other media
D) is the integration of entertainment and advertising by embedding brands into the storyline of a movie, television show, or other entertainment medium
C
You might also like to view...
A coupon is a price reduction offer to a consumer
Indicate whether the statement is true or false
In the communication model, Sparkle Janitorial's radio spot is the ________
A) message B) sender C) encoder D) medium E) feedback
____ are the first 2.5 percent of all those who first adopt a new product
a. Innovators b. Early adopters c. Laggards d. Early majority
Compare and contrast the response rates of the four basic survey methods. Are there methods to increase any of these response rates?
What will be an ideal response?